System-ID: s_5

Strategic objectives

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Under the impact of constant changes being brought into the business, social and political environments by the processes of globalisation, consolidation within the branch, lifestyle trends, and in particular the global economic crisis, Gorenje must continuously improve its performance. For this reason we always respond to new challenges quickly, flexibly and efficiently.

As part of a global industry whose development is hard to predict at present, the Gorenje Group has also found itself in a delicate situation. Based on an analysis of the current situation, circumstances, trends, and potential directions of the branch's development, the Company laid out at the end of 2009 an ambitious Strategic Plan of the Gorenje Group for the 2010-2013 period. Relying on the efficient management of business processes, the plan sets solid foundations on which to build our future.

Read how we intend to achieve the set goals in 2010 here.