System-ID: s_4

Vision, mission, values

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To become the most original, design-minded creator of home appliances devoted to sustainable development and able to flexibly adapt to customers' needs.


We create original, technologically perfected, superiorly designed, user and environment friendly products for a comfortable home.

We are focused on increasing customer satisfaction and creating value for all our stakeholders in a socially responsible manner. Strongly aware of key global trends and challenges, we are developing rapidly growing fields with above-average returns.


In pursuing our vision, mission and strategic objectives, we foster those values that are united in the word POLKA: probity, openness, loyalty, creativity and ambition. To achieve the goals embodied in our new strategic plan, we have added two new values: responsibility and effectiveness.

Probity - In our operations we are honest to ourselves, co-workers, the Company, and all stakeholders. We follow high legal and moral standards, and expect high standards from our co-workers and business partners.

Openness - We are open to new challenges, changes, and different opinions. We operate transparently, and promptly inform the public on all important events in our group.

Loyalty - One of our most important competitive advantages is motivated employees committed to achieving the goals of the Gorenje Group.

Creativity - We are seeking solutions enabling us to improve the quality of business processes and create products and services providing a better lifestyle quality for our users.

Ambition - We are upgrading the attained goals with new ones.